|
Are There Any Ranking Guarantees with SEO?
|
|
Related Items In This Category
|
|
|
|
Fat chance of relying on ranking guarantees How to get your company up the search engine listings With thanks to Daily Telegraph - Tool Kit.
Do be wary
When looking to employ a search engine optimisation (SEO) company, Google says you should reserve the same scepticism for unsolicited email about search engines as you do for ‘burn fat at night’ diet pills, or requests to help transfer funds from deposed dictators.
Anyone claiming to have the inside line is lying. Also, it says beware of SEO companies that claim to guarantee rankings. No one can guarantee a number one ranking on Google.
Don’t go long term
If the Internet marketing agency is any good it will be prepared to work on a month-by-month basis and should not be looking to tie your company down for a year or more. If it’s any good, you should start seeing results in a matter of days and weeks. A good agency will be happy to provide a professional and detailed proposal of what it intends to do for you, and how.
That means they need to understand your business and what it does, your marketplace, your objectives. BizSub is not contracted - you pay for service as you want. Do ask questions
Such as how many years experience does your team have? Will you sign a contract indemnifying my brand from damage? Can I see a sample of campaign reports? Will you be subcontracting out any of the work? Can we meet at your offices? Will I agree and sign off every part of the process? Don’t take their word for it
“When looking for an agency to help boost your standing in the listings,” - “ensure they themselves have a good listing. If they don’t appear on the list, they’re doing something wrong.
Also, check out their clients. How well do they fare? Third, talk to their clients. It’s obvious, but then often forgotten.” Britnett publish clients results. Do register
Businesses should submit their websites to free on-line directories “spiders find your site and recognise that you have some well-respected links to your site”.
Spiders, incidentally, are commuter programs used by search engines to roam the Internet. BizSub sumits for you. Don’t lie
About 90% of first-time visitors to websites come form one of the major search engines. So what you (and everyone else) wants is for your company to come up at, or near, the top when customers go looking for, say, jodhpurs. So put yourself in the shoes of potential customers. Ask yourself how would they search for your company? What keywords would they enter into a search engine? Then put as many of these words in the spiel on your site. Don’t, however, think you are being clever by sticking in popular words or searches, such as Wayne Rooney, just to attract the web traffic.
That’s like putting a sign above your jodhpurs shop saying “Wayne Rooney”. His fans will not be pleased when they find Wayne is not there and it is the same with the search engines.
|
